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Hej, I'm Day

Hej, I'm Day

Digital art director & designer from USA & Copenhagen, now Amsterdam based. Leading projects from pitch to launch since 2014. I fuse research-driven decisions with intuitive design to craft immersive worlds that solve problems and tell stories. There are no limits to our creativity when we make the day together! Let's collaborate.

Professional Competencies

  • Visual concept development and storytelling

  • Adobe Creative Suite, Figma, CMS

  • Graphic design for digital and print

  • Animation, motion and interaction design

  • Product, UX and UI design

  • Digital rapid prototyping

  • Copywriting: creative and UX/UI

  • Conceptualizing, organizing, leading workshops/events

  • Hand drawing, painting, physical crafts

  • Native English, fluent Danish, learning Dutch

Education

2010 - 2014

University of Florida
B.Sc. Advertising // Concentration in graphic design

3.7 GPA, Alpha Omicron Pi, National Advertising Competition, Best Buddies Volunteer

Professional Experience

2024 - Now

Make The Day

Founder / Creative Director

  • Created and launched a live events concept within the local circus/creative community

  • Led all branding, visual identity, and marketing campaigns across digital channels

  • Managed end-to-end production: concept development, promotion, logistics, and execution

  • Built partnerships with performers and local creatives

  • Designed all visual assets (social, posters, digital content, etc.)

  • Balanced this alongside freelance digital design projects

2021 - 2024

VML MAP (Previously Wunderman Thompson)

Digital Designer

  • 3 years as lead designer for Klarna, a Swedish bank and digital shopping platform, working closely with the global brand team.

  • Designed and optimized marketing campaigns using testing, measurement, and data-driven design decisions to help deliver results against campaign targets.

  • Balanced strict brand guidelines with creative messaging to develop work that engaged and excited consumers.

  • Contributed to advanced digital marketing solutions for global brands including IKEA, the International Olympic Committee, HBO, and SAS.

  • Collaborated in a consultancy-style agency environment focused on solving digital marketing challenges for leading brands.

2020 - 2021

Bain & COmpany

Digital Designer

  • Digital designer on Bain’s specialized ADAPT team, focused on innovation and technology in business.

  • Led design on fast-paced projects with technologists, engineers, and digital leaders to conceive and develop new products, services, and experiences for global brands.

  • Designed market-testing assets including brand identities, advertisements, websites, and apps.

  • Advised on design strategy for new business ventures and digital products.

  • Delivered design execution for MVPs.

  • Conducted user research interviews to inform concept development and design decisions.

2019 - 2020

Vertical Strategy

Chief of Happiness

  • Applied visual design thinking to optimize the workday experience at Vertical Strategy, I call it 'People UX'.

  • Chief of Happiness, responsible for designing workplace environments that enhanced creativity, collaboration, and wellbeing.

  • Led complete visual redesign of Vertical HQ.

  • Designed team-building initiatives and workday touchpoints that strengthened company culture and connection.

  • Combined people-focused strategy with visual design and spatial awareness to improve employee experience.

2017 - 2019

Advice a/s

Digital Art Director

  • Digital designer on a team serving commercial and public clients across diverse project scales.

  • Utilized Sketch, Figma, InVision, and Adobe Creative Suite to deliver projects from concept to launch.

  • Led full creative direction, design, and client communication on select projects; collaborated as team member on others.

  • Lead designer for Bristol Myers-Squibb, developing brand identity for their immuno-oncology line and additional products.

  • Delivered comprehensive design solutions including corporate websites, web applications, mini-campaign sites, e-commerce platforms, mobile apps, social media assets, animations, and full campaign packages.

2015 - 2017

Vertic a/s

Junior Designer & Copy Writer

  • Designer and copywriter at Vertic for tech, pharma, healthcare clients.

  • Designed VR/AR, mobile apps, websites, complex web apps, banners.

  • Pitched and won projects with global brands: SAP, GE, Maersk, Novo Nordisk, Eli Lilly.

  • UX consultant for SimCorp E-learning, Danfoss City.

  • Created Maersk "Go with Maersk" graduate program (name, concept, copy).

  • Client-facing: pitch to delivery.

2014

Creuna a/s

Art Director Intern

  • Sparks Internship Program at Creuna, serving as Art Director on 4-person team.

  • Developed marketing strategy and campaign for Nørrebro Teater.

  • Shadowed Creative Director across multiple assignments.

  • Contributed to client pitches through research, ideation, and presentation design.

  • Designed websites and in-house marketing materials, including logo and large-format print banners for Creuna's monthly Digital Forum, a new business funnel for clients and the digital industry.

2012 - 2014

Self employed (University period)

Owner / Teacher

  • Founded and operated independent art education business while studying.

  • Taught drawing, painting, photography, and design to children ages 4-12.

  • Developed lesson plans and managed profitable, professional operations.

  • Demonstrated early self-starter mentality and consistent entrepreneurial drive.

  • See the student work: missdaynasgallery.blogspot.com

What Colleagues Say about Day

I worked alongside Day in the Experience Department at VML MAP in Copenhagen. During that time, she contributed to work for major international clients, including the International Olympic Committee, Klarna, and IKEA. Day was consistently professional, dependable, and a pleasure to work with.

–Daniel F. Laursen

UX & Comms. Architect at VML MAP

  • LinkedIn
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