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Hej, I'm Day

Hej, I'm Day

Digital art director & designer from Copenhagen, now Amsterdam-based. Leading projects from pitch to launch since 2014. I fuse research-driven decisions with intuitive design to craft immersive worlds that solve problems and tell stories. There are no limits to our creativity when we make the day together! Let's collaborate.

Professional Competencies

  • Visual concept development and storytelling

  • Adobe Creative Suite, Sketch, Invision, Figma

  • Graphic design for print and digital

  • Animation, motion and interaction design

  • UX and UI design

  • Digital rapid prototyping

  • Creative digital marketing strategy

  • Copywriting: creative and UX/UI

  • Conceptualizing, organizing, leading events

  • Hand drawing, painting, physical crafts

Education

2010 - 2014

University of Florida
B.Sc. Advertising // Concentration in graphic design

3.7 GPA, Alpha Omicron Pi, National Advertising Competition, Best Buddies Volunteer

Professional Experience

2024 - Now

Make The Day

Founder / Creative Director

  • Created and launched a live events concept within the local circus/creative community

  • Led all branding, visual identity, and marketing campaigns across digital channels

  • Managed end-to-end production: concept development, promotion, logistics, and execution

  • Built partnerships with performers and local creatives

  • Designed all visual assets (social, posters, digital content, etc.)

  • Balanced this alongside freelance digital design projects

2021 - 2024

Wunderman Thompson MAP (now VML MAP)

Digital Designer

  • 3 years as lead designer for Klarna, a Swedish bank and digital shopping platform, working closely with the global brand team.

  • Designed and optimized marketing campaigns using testing, measurement, and data-driven design decisions to help deliver results against campaign targets.

  • Balanced strict brand guidelines with creative messaging to develop work that engaged and excited consumers.

  • Contributed to advanced digital marketing solutions for global brands including IKEA, the International Olympic Committee, HBO, and SAS.

  • Collaborated in a consultancy-style agency environment focused on solving digital marketing challenges for leading brands.

2020 - 2021

Bain & COmpany

Digital Designer

  • Digital designer on Bain’s specialized ADAPT team, focused on innovation and technology in business.

  • Led design on fast-paced projects with technologists, engineers, and digital leaders to conceive and develop new products, services, and experiences for global brands.

  • Designed market-testing assets including brand identities, advertisements, websites, and apps.

  • Advised on design strategy for new business ventures and digital products.

  • Delivered design execution for MVPs.

  • Conducted user research interviews to inform concept development and design decisions.

2019 - 2020

Vertical Strategy

Chief of Happiness

  • Applied visual design thinking to optimize the workday experience at Vertical Strategy, I call it 'People UX'.

  • Chief of Happiness, responsible for designing workplace environments that enhanced creativity, collaboration, and wellbeing.

  • Led complete visual redesign of Vertical HQ.

  • Designed team-building initiatives and workday touchpoints that strengthened company culture and connection.

  • Combined people-focused strategy with visual design and spatial awareness to improve employee experience.

2017 - 2019

Advice a/s

Digital Art Director

  • Digital designer on a team serving commercial and public clients across diverse project scales.

  • Utilized Sketch, Figma, InVision, and Adobe Creative Suite to deliver projects from concept to launch.

  • Led full creative direction, design, and client communication on select projects; collaborated as team member on others.

  • Lead designer for Bristol Myers-Squibb, developing brand identity for their immuno-oncology line and additional products.

  • Delivered comprehensive design solutions including corporate websites, web applications, mini-campaign sites, e-commerce platforms, mobile apps, social media assets, animations, and full campaign packages.

2015 - 2017

Vertic a/s

Junior Designer & Copy Writer

  • Designer and copywriter at Vertic for tech, pharma, healthcare clients.

  • Designed VR/AR, mobile apps, websites, complex web apps, banners.

  • Pitched and won projects with global brands: SAP, GE, Maersk, Novo Nordisk, Eli Lilly.

  • UX consultant for SimCorp E-learning, Danfoss City.

  • Created Maersk "Go with Maersk" graduate program (name, concept, copy).

  • Client-facing: pitch to delivery.

2014

Creuna a/s

Art Director Intern

  • Sparks Internship Program at Creuna, serving as Art Director on 4-person team.

  • Developed marketing strategy and campaign for Nørrebro Teater.

  • Shadowed Creative Director across multiple assignments.

  • Contributed to client pitches through research, ideation, and presentation design.

  • Designed websites and in-house marketing materials, including logo and large-format print banners for Creuna's monthly Digital Forum, a new business funnel for clients and the digital industry.

2012 - 2014

Self employed (University period)

Owner / Teacher

  • Founded and operated independent art education business while studying.

  • Taught drawing, painting, photography, and design to children ages 4-12.

  • Developed lesson plans and managed profitable, professional operations.

  • Demonstrated early self-starter mentality and consistent entrepreneurial drive.

  • See the student work: missdaynasgallery.blogspot.com

References

"When Dayna came into the SimCorp project a month into a quite chaotic design phase she really turned the design phase around. From the first designs, she kept a critical mindset that ensure that potential errors were spotted and avoided at an early stage. On SimCorp this is crucial because of the complexity of the solution, so this has really had a positive impact on the timeline. On top of that, I am very pleased with the quality of the design that Dayna provides. So is the client, and he is no pushover."

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- Patrick Meyer, Project Manager

"Beyond the visual design elements, I valued your contribution in refining the messaging - both as a sparring partner and independently. This is a particularly useful skill when dealing with the nuanced language of pharma marketing, and I was impressed how quickly you were able to pick up the subtle differences in this kind of messaging. Finally, due to the lack of resources on the PM side, I asked you to join in the pitch call to assist me in walking the client through the final design and concept. For me, this was perhaps your most impressive contribution to this pitch, as a good design or concept can fall flat if it is not presented eloquently. Without having much client facing experience you articulately presented your sections with confidence so that the client understood the rationale behind the designs, messaging and chosen tactics. 

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All in all, I very much valued your contribution to winning this pitch with Genzyme as it is a large campaign and an important account for Vertic. Most of all, I appreciated your ability to go beyond the visual design and contribute further to the overall pitch, including interacting with the client. I look forward to pulling you into future client pitches this year"

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- Christopher Hedquist, Senior Account Manager

  • LinkedIn
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